THINK: Food Marketing and YOU

This is an eye-opener and a half! Just imagine what we could change if people better understood the power they hold in their wallets everyday. If people took the time to learn about where their food comes from and who and what they are supporting every time they spend their hard earned money.

We as consumers make choices everyday that either support these operations to continue or that will ultimately force them to change their practices or become redundant. Every transaction is an opportunity to change the world around you, to vote where corporations feel it most, and to have your say on practices that are unsustainable, inhumane, illegal and unfair.

Now that is real power.
The question is, will you make the most of your opportunity?

LEARN: Water Water everywhere but not a drop to drink…

So I’ve been reading a bit about water lately, our voracious appetite for it, the nonchalance with which we waste it, and the devastating over-consumption that is already starting to crack the land and our lives beneath us.

But I just turn on the tap and it’s always there… but it seems like it rains pretty often… There’s no water restrictions at the moment so it can’t be that bad…

One of the critical elements that the average urban dweller tends to forget/neglect/hasn’t realised yet is that most of the fresh water on Earth is used in food production. About 70% actually is used for irrigation purposes, 20% for Continue reading